project

강남구 신사동 광고기획사 사옥

Complet. 2015 Overview site area : GFA : Tit

Overview

site area : ㎡
GFA : ㎡
Building Area : ㎡

Title

Advertising
Agent
Office
Building

Type

Office
Building

Location

Sinsa-dong
Gangnam-gu
Seoul
Korea

summary

This advertising agency office building in Sinsa-dong, Gangnam-gu, completed in 2015, showcases a bold and modern design defined by exposed concrete and expansive glazing.
The primary façade features Low-E glass, which enhances energy efficiency by reducing heat transfer while maintaining transparency and daylight penetration.
The use of exposed concrete without additional finishing preserves the raw, tactile qualities of the material, imparting a natural and slightly industrial aesthetic.
Distinct geometric volumes and sharply defined planes create a dynamic architectural form, while sloped and vertical glazing elements introduce visual variety and openness.
Metallic perforated shutters on certain windows add functional shading and an expressive design detail, breaking the monotony of the concrete surface.
Overall, the building balances raw material honesty with refined glazing technology, resulting in a contemporary and energy-conscious urban office space.

Located on a slightly recessed street from the main Apgujeong commercial area, the building’s façade is clad in exposed concrete.
The exterior, defined by divisions from oblique lines, was intended as an architectural device to be perceived as a singular mass.
By breaking free from the constraints of shape and form imposed by these oblique lines, the architectural volumes interact and overlap, creating a mass that is both geometric and dynamic.

Mass Study

The initial form began as a simple cube.
The volume was then divided into distinct sections, each responding to programmatic needs and spatial hierarchy.
Regulatory constraints, such as setback requirements, influenced the shaping of the mass, resulting in a sloped façade that aligns with urban design guidelines.

Organic Relationship

On the sunken level, natural light is introduced to underground spaces through strategically placed openings, enhancing usability and ambiance.
Upper floors benefit from an open view created by the sloping façade, maximizing visual connection to the surroundings while adhering to daylight regulations.

Geometry Shape

The building’s geometry is defined by a composition of large and small openings, creating a varied rhythm across the façades.
Elevations reveal a thoughtful interplay between solid and void, with certain surfaces emphasizing transparency while others remain solid to ensure privacy and thermal performance.
The result is a dynamic architectural form that balances functional constraints with expressive design elements.

These elevation drawings illustrate the material composition and detailing of the building façades.
Front Elevation
· Primary cladding: Exposed concrete, emphasizing raw material texture and structural honesty.
· Glazing: T41 Low-E triple glazing for high thermal performance and energy efficiency.
· Safety railings: THK10 steel angle rails and T21 tempered laminated glass guardrails.
· Stone detailing: 50×150 designated stone paving on certain areas for visual contrast and durability.
· Joint details: Regular 20×20 groove joints to maintain visual uniformity and manage expansion.
Right Elevation
· Continuation of exposed concrete cladding with integrated T21 tempered laminated glass guardrails.
· Large vertical T41 Low-E glass panel providing natural light to interior spaces.
· Aluminum signage panel integrated into the façade for identity and branding.
· Consistent use of groove joints and exposed concrete across all sides to unify the building’s material expression.

Overall, the elevations reflect a minimalist and modern design language, combining raw concrete surfaces with high-performance glass to achieve both aesthetic clarity and functional efficiency.

Building Exterior

The exterior entrance features a sleek black metal canopy, providing both functional weather protection and a bold visual accent against the exposed concrete façade.
Large glass doors framed in metal enhance transparency and invite natural light into the interior, while maintaining a modern and minimal look.
Adjacent to the entrance, a glass-enclosed stairway access is constructed with tinted panels and metal framing, ensuring safety while preserving visual continuity with the building’s overall aesthetic.
The combination of exposed concrete, metal, and glass elements reinforces the building’s contemporary architectural character and durable material palette.

Building Interior

The building’s interior design emphasizes openness, functionality, and a contemporary aesthetic through the use of clean lines, reflective surfaces, and a neutral color palette.
The main lobby and circulation areas feature large glass partitions, allowing natural light to penetrate deep into the space while creating a visual connection with the exterior.
Accents of warm lighting integrated into the ceiling lines provide a welcoming atmosphere and highlight the modern finishes.
Staircases and elevator lobbies are finished with durable stone flooring and stainless steel elements, ensuring both elegance and longevity.
Office spaces are designed with large angled windows, maximizing daylight and creating dynamic interior perspectives while framing exterior views.
Restrooms combine dark and light tile finishes, delivering a balanced contrast that aligns with the building’s minimalist design language.
Overall, the interior maintains a professional yet comfortable environment, reflecting a seamless integration of architectural form and interior function.

Restrooms

The restrooms are designed with a clean and modern aesthetic, featuring contrasting finishes to create a refined atmosphere.
One space utilizes dark gray tiles with a subtle texture, adding depth and sophistication while maintaining a contemporary feel.
The other space features light beige tiles for a brighter and warmer ambiance, enhancing a sense of openness.
Both restrooms are equipped with wall-mounted square basins on sleek black countertops, combining practicality with minimalist elegance.
Framed mirrors and natural light from small windows enhance brightness and comfort, while the overall layout ensures functional efficiency.

[Sinsa-dong Advertising Agency Office Building Model Making]

After completing the design, a three-dimensional architectural model was created to visualize how the building would feel once constructed.

The CAD drawings were printed, mounted on foam board, and carefully cut to shape.
The site base and individual floor plates are now being prepared for assembly.

The wall surfaces and each floor plate were assembled layer by layer.

To enhance the level of detail, glass windows were added, and the texture of the roof and exposed concrete was also represented.

The orientation marker, address, and access road were printed and added to the model.
The site base was finished with colored paper for a polished look.

Completion

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