ELEVEN9 Project, located in Mapo-gu, Seoul, is a multi-purpose office building developed for the singer SE7EN as the new headquarters for his entertainment agency.
The architecture reflects the artist’s refined identity through a modern, bold form using deep grey stone cladding and crisp window framing.
To maximize brand identity, the façade integrates a clean and minimal composition with selectively perforated panels, which allow natural light while enhancing privacy.
A prominent vertical sign with the “ELEVEN9” branding further emphasizes the corporate presence in the neighborhood.
The ground level is designed with full-height transparent glazing, establishing openness between the public realm and the building’s interior.
This project successfully balances commercial efficiency with personal brand expression, embodying both creative energy and architectural discipline.
From an urban context, architecture is seen as a living organism that seeks communication.
The building engages in a dialogue with the city, breathing and interacting through its unique gestures.
Architecture is both the subject and the object of this communication.
We view architecture as a living organism within the urban context, seeking a form of communication.
The building breathes with the city and attempts a dialogue through its own distinctive gestures.
Architecture is both the agent of communication and its counterpart.
